B2B Buyer Data: Marketing Tech During (and After) a Pandemic

Watch On-Demand

Lead Source:

UTM Source:

UTM Campaign:

UTM Medium:

B2B Buyer Data: Marketing Tech During (and After) a Pandemic

Coronavirus is affecting daily life for all of us. As a B2B tech marketer, you want to know how your industry will fare. Are buyers still buying?

TrustRadius is a trusted B2B tech review site, and we’ve asked our B2B tech buyer community how they are spending now and in the future. We are also analyzing search traffic to categories that are surging — and falling.

Matt Heinz, President of Heinz Marketing, and Vinay Bhagat, CEO of TrustRadius, will share data, insights, and advice in this webinar. Learn and ask questions of a top marketer during these unprecedented times.

In this session you’ll get access to:

How tech buyers are increasing or reducing their budgets
Which product categories are getting the most — and least — traction right now
What to do as a marketer, whatever your situation

At TrustRadius we want to arm you with the latest data to help you make smart, human decisions during this time.

"Mauris placerat, metus a placerat congue, orci nisi suscipit erat, id finibus turpis augue vel lacus. Vivamus pulvinar quis justo facilisis." —

Join Heinz Marketing & TrustRadius

Matt Heinz

President, Heinz Marketing

Matt Heinz is President and Founder of Heinz Marketing with 20 years of marketing, business development and sales experience from a variety of organizations and industries. Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty. Matt is a repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers. Matt restored his 105-year-old historic farmhouse in Kirkland, Washington with his wife, Beth and shares it with three young children, a dog, two rabbits, and seven chickens.

Vinay Bhagat

Founder & CEO, TrustRadius

Vinay conceived TrustRadius after experiencing challenges when buying enterprise solutions at his last company. He founded Convio in 1999, the leading SaaS platform for nonprofits. In April 2010, Convio became a public company, and was acquired in May 2012 for $325 million. He holds an MBA from Harvard Business School where he graduated as a Baker Scholar, an MS Engineering Economic Systems from Stanford University, and a MA Engineering Information Sciences from Cambridge University with First Class Honors.