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Adapting Quickly to Market Change with Customer Voice

How is your B2B tech marketing strategy adapting to the New Normal? More than ever, buyers rely solely on online sources to make decisions, have shorter attention spans, and require relevant value front and center. They trust marketing even less and turn to their peers for insights on what to do next.

Join us to hear directly from an award-winning CMO on how he goes to market in this new world of B2B tech. What works today? The trusted voice of the customer.

Thomas Been, CMO of Druva, and Vinay Bhagat, Founder and CEO of TrustRadius discuss how Druva puts customers at the core of their rapidly evolving marketing strategy.

In this session you’ll learn:

What you can do NOW to adapt your marketing strategy
How Druva is adapting their marketing messaging with the voice of the customer
Specific ways reviews increase revenue and lead generation

"Mauris placerat, metus a placerat congue, orci nisi suscipit erat, id finibus turpis augue vel lacus. Vivamus pulvinar quis justo facilisis." —

Join Druva & TrustRadius

Thomas Been

Chief Marketing Officer, Druva

Thomas Been is driven by his curiosity about the impact that data and technology have on businesses. He first honed his technical knowledge in customer-facing roles at New Era Of Networks and Sybase (acquired by SAP). At TIBCO, Thomas held a variety of strategic sales and alliances roles before joining the marketing leadership team. As CMO of TIBCO, he grew the company’s awareness by leveraging the voice of customer advocates and highlighting the impact of the technology on the World’s top sports teams. Under his leadership, his organization tripled the contribution of Marketing to the revenue via targeted, engaging, and personalized digital experiences.

Vinay Bhagat

Founder & CEO, TrustRadius

Vinay conceived TrustRadius after experiencing challenges when buying enterprise solutions at his last company. He founded Convio in 1999, the leading SaaS platform for nonprofits. In April 2010, Convio became a public company, and was acquired in May 2012 for $325 million. He holds an MBA from Harvard Business School where he graduated as a Baker Scholar, an MS Engineering Economic Systems from Stanford University, and a MA Engineering Information Sciences from Cambridge University with First Class Honors.