ON-DEMAND | How Oracle Uses Reviews to Fuel 3 Critical Marketing Goals
Enterprise tech buyers rely on long-form user reviews to inform their purchase decisions. In fact, it’s their #1 resource. Before they ever talk to a salesperson.
If you don’t have a review strategy, you’re missing out on capturing these buyers. And much more.
Join Lauren Harris, Director of Global Customer Programs at Oracle, as she shares how reviews attract and engage enterprise buyers.
Watch to learn:
- How Oracle built a program to use the trusted voice of their customers to drive demand
- Why enterprise buyers rely on reviews versus analyst reports or marketing collateral
- Real-world examples of Oracle’s success with reviews
- Five ways you can attract enterprise buyers today
